Casio Keyboard Marketing
Product Title Casio SA-76 44-Key Mini Personal Keyboard 100 Tones Average Rating: ( 4.6 ) out of 5 stars 18 ratings, based on 18 reviews Current Price $54.00 $ 54. Casio (Brand Strategy, NYU Stern - Gromley) 1. Presented by: Esha Shah Jason Rawlins Jennifer (Seok Hwa) Hong Susan Stawicki 2. 7/17/2013 2 Agenda CASIO: A Brand In Fatigue The Branding Objective Brand Revitalization 3.
You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Winning Casino Marketing Strategy: Database Marketing
Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.
Winning Casino Marketing Strategy: Personalization
You’ve seen the movies. You’ve seen HIM. He’s the slick smooth-talking casino host. Wrong! Let’s bring that time machine back to the present. Today’s casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn’t ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. “In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It’s all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.”
Winning Casino Marketing Strategy: A Chance to Win
Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can’t really compute probabilities that are that high. They might also argue we mere humans fall into a trap of “near miss”, in other words, “If I was that close this time, I could be the winner next time.” But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win.
Winning Casino Marketing Strategy: Value
Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have. That’s how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer’s wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.
Winning Casino Marketing Strategy: Community
Let’s be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you’ll see example on top of example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.
As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.
Who are you? Where are you? It is unimportant. You can enjoy the dream music world with Casio LK 265. The instrument is great enough for you to make your own music and get a comfortable time after school and work.
With 400 superior tones, 150 dance rhythms built-in, and 61 touch-sensitive keys, all bring an interesting experience. If you are learning how to play the piano, this is also an ideal option.
You just need to pay under $200, but you can own a sufficient-good instrument like Casio LK 265. So good!
Specs And Features Of The Casio LK 265 Portable Keyboard
- Keys: 61
- Type of keys: Include lighted keys and two sensitivity levels
- Presets: built-in 50 dance rhythms, 400 tones, and 100 rhythms
- Polyphony: 48 notes
- Audio outputs: 1 x ¼ inch
- Pedal inputs: 1 x ¼ inch
- Audio inputs: 1 x ¼ inch, 1 x 1/8 inch
- Highlighted Features: Have the key lighting lesson system, 60 unique songs, and dance music mode
- Power supply: DC power supply (9.5 volts) unless you can use AA batteries
- Dimensions: 12.1 x 37.2 x 3.6 inches
- Weight: 7.9 lbs, not including batteries
- Item model number: LK265
Casio LK-265’s Characteristics – What Do You Make of That?
It is no coincidence that the Casio LK 265 is very preferred on the instrument marketing. There are nice features that consumers can like. In particular, here are:
Keyboard
The Casio LK-265 has a not-small number of keys – up to 61 keys. Obviously, this is a medium-ranged model for those who are beginners or non-professional players.
Similar to other pianos, its key type is lighted and fluted key. The velocity provides 2 degrees and off.
In addition to a combination of synth actions with lightweight attached to keys, there are semi-weighted keyboards. For the result, a key has resisted from light to moderate when players press it.
Sounds
The Casio LK-265 looks like portable, but the sounds provided are large.
As previously stated, the number of high-quality tones is approximately 400. The fun rhythms come with the dance music effect. You have also enjoyed the dance music rhythms (50) and polyphony (48).
What’s more, you can download and save about 50 songs built-in the app on the keyboard. Then, you continue using the saved data with the accompaniment function to enjoy.
Connectivity
Actually, the Casio LK-265 portable keyboard makes impression on the players when equipping lots of features to help them beyond the basic learning steps.
There are an aux and a microphone input. Allow you to sing along players’ own music or built-in songs.
You can still get the realistic piano performance when connecting a sustain pedal.
If you do not want to disturb around while practicing, it has a headphone output so that you can plug-in one. You can privately enjoy on yourself.
The best of all, however, the Casio LK265 accommodates surprisingly with Chordana Play app for more fun learning.
Onboard Features
Although the LK265 does not support the recording or playback feature, it has no under 100 types of the accompaniment styles. It means that you will have many selections to play.
With the LCD display, it shows information clearly.
Personally, we highly value the effects that bring. You can experience and make the sound different and more creative.
Moreover, you always have one more choice of songs when it has up to 60 preset songs. Plus, equip built-in speakers to enhance your experience.
Power Lesson Functions
First of all, we have to mention the step-up lesson. To play a song well, the best plan would be to break it up into phrases. Try to master every phrase and then play a whole song.
And step-up lesson will help you do precisely that when proving the support to you to enhance your play.
Casio
The next is voice fingering guide. By simulating human voice, the keyboard will emit the voice to remind you when you have problems.
Beyond that, there are the part-selecting lessons – left hand, right hand, or both hands; even, built-in songs also consist of the genres for lesson playing and listening.
You can watch a video below to recognize clearly Casio LK265’s features:
Casio LK 265 Review
Things We Like
- It is the suitable option for those who are not interested in learning to the pentagram
- Have great value and work effectively with 6 AA batteries
- A whole the keyboard is fun and easy to remember
- There are two speakers, so the sound out of a keyboard is really great
- It offers plenty of pre-loaded songs to play and keep the players interested in playing
- It comes with essential accessories such as the keyboard, stand, headphones, and power cord
- There is a USB slot for use in conjunction with the computer and Midi software
Things We Don’t Like
- The display is not too light and the LCD readout is really small
- Because of being semi-weighted keyboard, you can feel difficult and painful a bit
Compare To Other Keyboards
There is no denying that the Casio LK265 is a good selection to practice piano. We continue doing the alternatives in order that you can a better view.
Casio LK 265 Vs 280
The Casio LK265 and LK280 have the 61-key keyboard and key lighting system.
Functions of both are not too different. Have maximum polyphony with 48 notes, step up lesson, 150 rhythms, and 400 tones.
The difference is from the number of built-in songs, size, and price.
The Casio LK265 only has 50 built-in songs while the Casio LK280 is more – 110 songs. The size of the LK265 is smaller. The LK280 dimensions are 45 x 9 x 22 inches. Perhaps, because of these, the price seems more expensive.
Vesus Casio LK-190
The Casio has produced an LK series, including the LK190, 265, and 280.
It seems that we are difficult to compare the Casio LK265 vs. 190 because both are not different too many.
From the features, construction, size, and weight, they are similar.
Nevertheless, due to being the later version, the LK265 allows the user to connect the tablet to download the favorite songs as MIDI files.
The previous version – the Casio LK190 does not have.. Therefore, the Casio LK265 is more expensive the LK190 when looking at the price.
Read more:Casio LK 135 Review
Casio LK 265 Vs CTK 2550
The CTK2550 is constructed with a normal keyboard without lighting. Except for the feature, we do not nearly find the difference of both.
The numbers related to the size and sounds including tones, polyphony, rhythms, and songs are the same.
Besides, both the Casio LK265 and CTK255O do not exceed for the weight.
The CTK2550 has two packages – standard and premium. If you choose the CTK2550 Premium Pack, you will get the attachments like the LK265, power cord, headphones, stand, keyboard included.
Inevitably, the manufacturer does not attach a stand and the headphones in the CTK2550 Standard Pack.
Yamaha EZ 220 Vs Casio LK-265
Initially, we will talk about the similar points of both:
- 61 lighted keys
- The portable size
- The essential attachments in the package: headphones, stand, keyboard, and power cord
- LCD display
- 100 accompaniment styles
Where To Buy Casio Keyboards
What about the difference? Yes, the Casio LK265 and Yamaha EZ220 have the clearly different features.
The Casio LK265: 48 polyphony, 400 tones, 150 rhythms, 60 preset songs, lesson function (lesson lite, voice finger guide, and scoring system).
The Yamaha EZ220: 32 polyphony, 392 voices, 100 preset songs, lesson/guide.
Last but not least, there is the price. The Casio LK265 is cheaper than the Yamaha EZ220.
If after all of this and you haven’t decided which one you should go for, then you should check my list of 10 best Casio piano keyboard.
Casio Keyboard Marketing
Is The Casio LK-265 A Good Choice For You?
We believe that you can entirely answer this question on yourself after reading the whole of our Casio LK-265 review.
You have seen the highlighted features, the advantages, and disadvantages of this instrument. And more obviously, you let look at our comparisons. You will likely determine that it is suitable for you or not.
From our point of view, although the Casio LK265 is one of the best keyboards for beginners from Casio. So, you need to consider your demand, preference, and budget before giving a specific decision.
Happy playing enjoy!!!!